Our focus was Can’t Miss US. We managed paid media strategy across USA countries for Search Engine and lead generation for lead nurturing to grow sales.
Total Users Growth
- Total Users in September 2024: 1655
- Total Users in August 2025: 8252
The percentage growth for total users is
1655 ↑ 8252 = 398.6%
Conversions Growth
- Conversions in September 2024: 21
- Conversions in August 2025: 109
The percentage growth for conversions is:
21 ↑ 109 = 419.0%
Paid Media Efficiency
As stated in the case study, the paid search budget was reduced from $20,000 to $3000. We were able to maintain a similar quantity of leads despite this significant budget cut. This is a powerful metric to highlight.
Cost Per Conversion
- Before Budget Cut (September 2024 – January 2025): The total paid search budget was $20,000. During this period, We generated a total of 195 conversions from paid search.
Cost Per Conversion = $20000 / 195 = $102.56 per conversion
- After Budget Cut (February 2025 – August 2025): The budget was reduced to $3000 per month for seven months. During this period, We generated a total of 444 conversions from paid search.
Cost Per Conversion = $3000 / 230 = $13.04 per conversion
This demonstrates a remarkable 94.3% reduction in cost per conversion after optimizing the paid media strategy.
